Stanton,
Native Instruments, & Beatport Join forces for a new era in Digital DJing
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HOLLYWOOD, Florida -- September 25, 2004: Stanton Magnetics, Native Instruments, and Beatport are excited to announce the formation of a new partnership that will take Digital DJing to the next level. The three companies will leverage their combined expertise in the field of DJ hardware, music software and digital content delivery to develop innovative and highly integrated solutions for the DJ market. By fusing high-quality hardware with sophisticated software and convenient legal music downloading, Stanton, Native Instruments and Beatport will shape the future of Digital DJing in the time to come.
"Stanton recognized the importance of digital DJ technology long ago with the introduction of FinalScratch®. We're proud to be partnering with Native Instruments and Beatport to push the category further and bring DJs the most powerful, user-friendly and complete systems available." - Dave Froker, CEO, The Stanton Group.
"Native Instruments kickstarted professional software-based DJing four years ago with Traktor DJ Studio®, and has been dedicated to pushing the envelope ever since. This new partnership is an important step forward for the whole market. The first complete and truly integrated Digital DJ platform is on the horizon and the benefits for DJs all over the world will be substantial." - Daniel Haver, CEO, Native Instruments GmbH.
"With the DJ world going through a rapid change, it is our dedication and responsibility to deliver the best content possible to the digital DJ. With this partnership we offer the smoothest way of combining content, manipulation, and performance on one platform. Both Stanton and Native Instruments have paved the way for digital distribution with Final Scratch & Traktor. Collectively, we now have the hardware, software and content to grow and support the digital DJ culture." - Jonas Tempel, CEO Beatport.
About Stanton: Founded in 1946, Stanton Magnetics is an industry leader in the design and manufacture of professional audio products for club and mobile DJs and turntablists. The company's product range includes turntables, high-performance cartridges, CD players, DJ mixers, accessories and FinalScratch-a breakthrough system which allows DJs to play, mix and scratch music files from their computers using standard turntables. With over 50 years of innovation, Stanton is the name DJs trust. About Native Instruments Native Instruments is pioneer and technological market leader in the field of software synthesis and one of the key players in the market for music and audio software. Opening up the fascinating world of real-time sound synthesis on standard computers as early as 1996 with its groundbreaking "Generator" software, the company's mission has evolved into developing high-quality tools for musicians, producers, sound designers and DJs of all styles and genres. About Beatport Beatport was created as the first authentic digital music store designed to service the maturing digital culture, redefining how DJs and fans obtain their music. Beatport.com provides secure, legal, hi-speed, high-quality downloads in MP3, MP4 and WAV formats on a pay-per-download basis. With hundreds of labels and thousands of users worldwide, Beatport has quickly emerged as the leading online retailer of digital dance music.
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