The Influence of Technology Technology is another major factor in determining which companies will become the new leaders. By being able to stay ahead and predict rising trends for new technologies, these major conglomerates can find new niches and new markets in which to compete. Had members of the Big Six not adapted to the new birth of the compact disc, for example, they would not be alive to tell of their success today. As we discuss further in the "piracy" section, companies must now deal with new internet technology, such as MP3 players.
Threat of Substitutes We should be worried here about the threat that new technologies might have on substituting existing music technologies, creating a possible shift in power. What causes people in the music industry to worry less about this aspect is the simple fact that the major conglomerates own pretty much every sector of the entertainment market. If any such changes should occur, they would actually prove more beneficial than harmful to these huge powerhouses. For example, when CDs began to popularize as a standard in the 90’s, replacing cassettes and LPs, these conglomerates actually experienced the biggest growth in profits of about 8%. The reason for this is that they were the ones that had created this new technology. Hardware and software manufacturers, mostly all belonging to the conglomerates, were not the only ones to benefit from the change. Producers and distributors, mostly belonging to these conglomerates too, also profited because people now had to replace their entire cass! ette/LP collections with the new standardized and more expensive CDs. Producers could produce more music because of the speed and progress of the new technology, and distributors could distribute more new and expensive goods to their customers.
The changes that we see with new Internet technology or minidisc players are almost similar. The question that everyone wants to answer is which design will be the standard in the future. After a lull in the music industry following the period of replacement from cassette to CD, everyone in the music industry is competing for the same resources. With new technology, this could change. To profit from these new inventions, people in the music industry must also learn to harness the power of these new technologies by limiting piracy. Some critics of the Internet as a new music medium think that profits from these conglomerates will actually fall because the price of finding and distributing music is becoming almost zero. Not only is it easy to copy music for free, but also the Internet makes the process of distribution cheaper as more middlemen are eradicated. Retail stores could suffer. But, the music industry as a whole could suffer too as consumers refuse to pay higher pric! es for music they could otherwise obtain for next to nothing. .
Computer DJing Industry Survey The purpose of the survey is to collect product-anonymous information about computer DJs, which we will aggregate and publicly share with the hardware manufacturing and software development community community. The survey features multi questions, and upon completion you will be entered in a drawing to win some great prizes and software. All responses will remain completely anonymous and no personal information will be shared, harvested or sold.
The more completed surveys we get, the better our data will be, meaning our findings will be of greater interest to the hardware manufacturing and software development community. Be sure to take the survey! All of your information will remain anonymous, and once we receive enough responses, we'll announce when we'll publish the data.
Click here to take survey.
Educational Review Material
DJ Summit Review DVDs
Did you miss last years Computer DJ Summit? After two years of coveing many 101 topics, future Summits will now focus on advanced learning. If you missed the wealth of information shared during the Summit you will find several review DVDs now available in the official CPS Store. These DVDs will catch you up for future events. DVDs ar available in two disc sets and mega sets. Click here for details.
General Program Details
CPS Certification Gives an Edge
In a white paper titled Certification: Networking With the Best, George R. Conrade, wrote, "Certification is an excellent way to gain a competitive edge and give proof of your abilities, knowledge, and level of skill. To be certified in any profession, whether it's as a Certified Public Accountant (CPA) or as a CPS Certified Disc Jockey (CPSDJ), means you have joined a network of individuals who meet consistent, knowledge-based standards of ability, position, experience-even ethics. When you pursue certification, you're testing yourself against these standards of proficiency." Click here for details.
Computer DJ/VJ/KJ Summit/Cruise
Special announcement... The Digital DJ Summit/Cruise will began in Tampa, Florida. This years event will be groundbreaking for the novice and experienced Disc Jockey. Anyone “already” or “planning” to mix mp3s or other music file format with hardware, software or combination of both. Block your schedule and don't forget to attend the Monday evening " Weddings Ground-0" seminar to discover the plans for the 2019 Summit.
NOTICE: The 2019 Summit is a B.Y.O.L where you can plug-into the live experience.
LAST UPDATED:
August 20, 2007
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